Whilst enjoying a pint a passionate car enthusiast pondered the news that a global car brand was to discontinue its legendary 4×4 stalwart.

Fuelled by a sense of nostalgia and desire to fill the gap that would be left when this famous 4×4 rolled off the production line, this car enthusiast decided that he would create a team from scratch to design, build and launch an entirely new car – one which was driven by the same principles which made the legendary 4×4 vehicle universally popular: simplicity, adventure and rugged off-road capability.