Cultural change programmes

01 Change is easy, they say. They’re lying.

02 Putting in the hard yards

Change done well, takes dedication and hard work with great planning and attention to detail. It’s not something that happens over night or works through one workshop. Highly regulated environments, many layers of stakeholders and high scrutiny are just a few of the parameters we’re used to operate in.

03 Everything is changing

And with unnormal being the new normal, change is inevitable. Why do we love delivering change at Brightful? Because change done well, is one of the most difficult and satisfying things we can do. And we thrive on it.

04 Cultural change programme services

Culture health checks
Rebranding
Company restructuring
Internal comms
Change management
M&A

05 Our clients say

“Brightful are true agency leaders, clearly focused on success while ensuring that all team members share the same vision. The Brightful team has an exemplary approach to stakeholder management often spotting outliers that need to be better connected to a project to secure buy-in. Brightful builds high-performing teams and is equally comfortable presenting to large audiences or counselling one-to-one on cultural change and digital strategy.”

Simon Quayle, Digital Director, GSK