Our teams have delivered some seriously large and award winning digital change projects across complex and highly regulated entities such as GSK, Shell, Quilter to just name a few. Some of these projects are challenging because of the complexity of the technology. But most of them succeed or fail because of stakeholder management, content, cultural issues or too much focus on unnecessary widgets rather than usability.
Internal projects often require understanding your company culture first and can at times suffer from change fatigue due to mountains of content and legacy tech that have grown wild over time. External projects are often mini rebrand projects in disguise that no-one sponsored or signed off on.
of digital transformations fail.1
of executives believe their talent pool has the skills to deliver their digital strategy.2
Companies that failed to innovate and went out of business (remember Polaroid?)3
Increase in commerce from the previous year 4
“Behind intelligence, good humour and affability, there is a natural propensity for order, calm and progress and for getting to the nub of what the client really needs. The objectives of the project are kept ever present and yet never forgetting the journey we have been on.”
“Speed, professionalism, quality, price. Normally you compromise on one of these things but with Brightful it is possible to have it all.”
“Always asking the right questions to establish the real problem to solve and to understand the issues that our audience faces. Combining compassion with a brilliant strategic mind led to some great (and some out there!) ideas, which were then moulded into a truly excellent product.”
“Highly skilled, knowledgeable and experienced in all areas of digital. Kind, approachable and great fun to work with.”