Brightful worked side-by-side with PepsiCo’s directors and senior stakeholders to map out content workflows, identify gaps, and define a unified plan. Over four weeks, we built and delivered a two-day Creative Jam workshop to bring cross-functional teams together using real PepsiCo assets and tools.
Approach Highlights:
Stakeholder Alignment—Briefings and interviews ensured everyone—from directors to delivery teams—was working towards the same strategic goals.
Hands-On Demos—Real content was used to showcase dynamic capabilities across Adobe, Bynder, and Sprinklr.
Cross-Team Collaboration—Creative, brand, and tech leads collaborated in live sessions to develop scalable, realistic solutions.
Tactics That Drove Results:
Internal Advocates—Employees with first-hand platform experience led demos, building internal credibility.
No Tool Upsell—Focus stayed on optimising existing Martech investments.
Business-Driven Framework—Every idea was tied back to key business challenges and measurable objectives.
Actionable Planning—Teams left with a “next steps” plan—complete with owners and deadlines—to maintain post-workshop momentum.
What began as a tactical workshop created a strategic shift—showing teams how to make better use of the tools already at their fingertips.
