SXSW London 2025 – Make Content Flow: AI & Marketing Automation at a Global Scale

Are you struggling with fragmented content workflows, underperforming martech stacks, or the challenge of delivering personalised marketing at scale? You’re not alone – and help is at hand.

Last week at #BIMAHouse #SXSWLondon, we gathered a powerhouse panel of industry experts to unpack exactly how global brands are reshaping their content supply chains to tackle these challenges head-on.

Highlights from our SXSW London event:

What the Talk Covered

In a session titled ‘Make Content Flow: AI & Marketing Automation at a Global Scale’ we explored the urgent need for brands to rethink how content is planned, created, managed and delivered—especially as demand for personalised, multichannel content continues to skyrocket.

We shared practical strategies for building a future-ready content ecosystem – one that’s agile, connected and optimised for speed, scale and impact. From automating asset production to orchestrating collaboration across teams and tools, we discussed how brands can achieve faster time-to-market, lower costs, and richer customer experiences.

The Panel

We were joined on stage by an exceptional line-up of content supply chain and digital transformation leaders:

Richard Coope, Founder, Brightful: Hosted and moderated the session, sharing actionable insights from the front lines of content transformation projects.

Chris Muscutt, Martech Lead, PepsiCo: Revealed how a global brand like PepsiCo is rethinking content operations to unlock personalisation at scale from technology perspective.

Kristina Kalpokaite, Head of Strategy, Loop Horizon: Shared strategic and data-driven approaches to aligning teams and platforms, with a focus on unlocking performance insights that fuel measurable marketing impact.

Judit Szekeres, AI Ops Lead, Swell: Shared hard-earned lessons on building content agility and creative excellence within complex organisations

Together, they shared real-world strategies, lessons learned, and practical tips for rethinking content operations, from streamlining martech ecosystems to enabling true personalisation at scale.

Key Takeaways

Here’s what our audience walked away with:

  – Real-world frameworks for automating and scaling content operations

  – Actionable advice on aligning people, processes and platforms to deliver marketing at pace

  – First-hand insights from brands who’ve moved beyond fragmented systems to integrated, intelligent content workflows

  – Strategies for using martech more effectively to drive personalisation without breaking your teams or budget

What Next?

If your brand is facing similar challenges—slow content delivery, lack of scalability, or disconnected systems—this is the moment to act.

Start by taking our Content Health Check. We’ll audit your current setup, pinpoint areas of friction, and recommend practical improvements that deliver real impact.

Or simply get in touch to explore how we can help transform your content supply chain—no jargon, no pressure, just clear, strategic thinking from people who’ve done it before.

Transforming your content supply chain isn’t just about working harder—it’s about working smarter. Let’s talk.