Creating a digital culture for a global bottling company | Brightful

01 About the project

We’re talking about one of the world’s largest bottlers of one of the world’s most popular drinks.

This bottler sells on average 2.2 billion unit cases, reaching more than 600 million people in 28 countries across three continents.

02 The strategy

Do you know the people who make and deliver one of the world’s most popular soft drinks? We didn’t either. It was about time to change that.

03 Our team delivered:

Brand personality and tone of voice
Content strategy and guidelines
UX and Design
Global digital framework
Technical recommendations
Roll out to numerous global markets

04 More than just a website

20+

COUNTRIES INVOLVED

PRESTIGIOUS AWARD

FOR BEST COMMUNICATIONS IN THIS SECTOR

Does the world understand what you do?

Tell your story in a way that reflects who you are and connects with your audiences.

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