How to help raise £500,000 on a zero marketing budget for a community pavilion.

for The Pavilion Project

01 About the Pavilion Project

A local charity seeking to rebuild a dilapidated community pavilion was in need of some help. With a zero budget.

We just had to help.

03 We delivered:

  • Marketing strategy
  • Website
  • Crowdfunding campaign
  • Collaborated with award-winning architects and local artists
  • Marketing films
  • Social media campaign
  • Local PR
  • Fundraiser
  • Video production

 

04 The impact

£500,000

OF OVERALL £600,000 TARGET RAISED

£205,000

RAISED IN FUNDING FROM TRUSTS, GRANTS & INDIVIDUALS

£5,500+

RAISED IN JUST 4 WEEKS THROUGH LOCAL CROWDFUNDING CAMPAIGN

05 What the community says

“Excuse the cricketing pun, but we are all absolutely bowled over by the generosity of our wonderful community.

The success of this campaign clearly shows that the community really wants this new pavilion and will help us demonstrate to the larger grant funders the tremendous support we have for The Pavilion Project.”

06 Showing that community matters

We helped Mike Caldwell and the charity trustees produce a series of short videos for the crowdfunding campaign to encourage more community engagement and support.

07 Collaborating with Parkrun

We approached the organisers of the local Parkrun to support the fundraising campaign.

08 Promoting active lifestyles

We enlisted the support of the local rugby club to get behind the campaign.

09 Enlisting the support of local artists

We worked with local artists to create T-shirts to sell through our crowdfunding page.

10 Inspiring local residents through art

We worked with local Winchester artists to celebrate the life and community of the local park.

11 Keeping the momentum.

We provided the community with regular updates on our fundraising efforts.

12 Kicking off the crowdfunding campaign

We helped the charity trustees to explain the charity’s purpose and enlist the support of the community.

We're ready to give back

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