Maritech designs, develops and brings to market software and digital applications for the maritime industry. Sea/ is a suite of digital tools-for-trade for the maritime industry which enhance the way shipping professionals work. The Sea/ platform enables traders, charterers, operators, analysts, owners and brokers to manage freight transactions and fixtures from start to finish by digitising workflows. In doing so, it helps all involved to realise efficiencies and unlock additional commercial opportunities for the future.
Shipping as an industry isn’t known to embrace radical change. To make their sales and marketing material stand out we drew on our audience insights and developed copy that didn’t just highlight product benefits but emphasised existing pain points (because who really likes to restart Outlook 12 times a day?). We focussed on making technical sales jargon more accessible, relevant and real. We also made recommendations for a digital marketing campaign strategy to launch the product successfully.
Product messaging needed to be sharper and more accessible bringing out product benefits as well as Maritech’s’ in-depth understanding and expertise of the shipping industry.
“Speed, professionalism, quality, price. Normally you compromise on one of these things but with Brightful it is possible to have it all! NPS score 10/10.”