Casella Family Brands, a large well-known wine producer from Australia, decided to launch a new premium wine brand called ‘PepperBox’ which is now available across Tesco stores in the UK. They also wanted to do something good and provide an opportunity for the young creative talent we have been supporting through Winchester Creatives to showcase their skills on a real-life project. A perfect match-up between an iconic brand house, Brightful and Winchester Creatives.
Could a young talented team of grad students from Winchester Creatives deliver a high-end campaign for a national iconic brand house? Yes, they can! In partnership with our experienced Brightful consultants, this young team delivered an outstanding creative pitch, a beautiful new brand and a fully integrated campaign to launch PepperBox.
Our Brightful team are now producing the campaign materials, website and social media assets for this national campaign launch. The result is a truly stunning brand that presents well within the busy space of premium wines.
NEW UK-WIDE PRODUCT LAUNCH
YOUNG CREATIVES THAT HELPED DEVELOP CONCEPTS, ARTWORK & COPY
SOCIAL RETURN ON INVESTMENT FOR EVERY £1 INVESTED
“We are genuinely blown away with the result and delighted to give young emerging talent the opportunity to learn on a real-life project. The results are outstanding. ”
“What a fantastic, and might I say well-deserved achievement to all at Winchester Creatives! We at Casella Family Brands (Europe) really enjoyed working with Brightful's young creative talent on this initiative. They did some fantastic creative work for an important NPD wine launch which we are using now...see www.pepperboxwines.com”