Helping a FTSE 250 tech company be more customer centric

for FTSE 250 Technology company

01 About the project

This FTSE 250 technology company provides sophisticated technology, administration, processing and payment services to the majority of FTSE 100 companies. 

You might not know their name, but they touch millions’ peoples’ lives.

02 The insight:

Keeping customers in the centre puts you in pole position

03 With Etch we delivered:

  • User research and competitor analysis
  • Audience personas
  • Customer journeys
  • 3 year digital roadmap
  • Group level content and marketing strategy

04 The impact

New service line

New successful service line launch for customers due to our research with a lot of positive PR

3 year roadmap

A 3 year roadmap and strategy with the tools to deliver it


internal stakeholders consulted

Strategy alignment

Different business areas using aligned marketing and content strategies

“You’ve enabled us to create an overarching strategy which includes key recommendations for our brand and our organisation structure.

This is a fantastic outcome from the work you have delivered. Thanks again for all your hard work.”

Sprint your way to success

Be more customer-centric and kick-start the process with a one-day problem solving workshop

Let's solve your digital and content problems

05 Our thinking